Above photo shows how GeoBox solution is utilized to impress visitors in the show room of an alcohol retailer.
GeoBox one-box solutions allow mapping professionals to utilise less expensive projectors for their projects – projectors that are not tooled with the necessary integrated software solutions – again reducing costs and increasing flexibility.
A new concept to the professional AV market, the solutions allow installers to crop images, set overlap pixels, edge-blend and geometrically adjust images without the need for high-cost embedded projectors or media servers – and can be used with any projector, reducing costs.” “GeoBox edge-blending products have all of their functions embedded. (click here to read Steve’s complete article.) “Projection mapping is no longer regarded just as a guerrilla-marketing tactic for making a big PR splash on a well-known landmark – although this is still popular,” explained VNS CEO Steve Wang in a recent article for AV Magazine.
Previously seen as something of a niche solution, mainly favoured by guerrilla marketeers (it’s still the go-to approach for many public relations outfits looking to make some relatively easy noise for clients), projection mapping has gone mainstream over the past couple of years and is now being adopted across multiple sectors. Although we’re all effectively on pause at the current time, it will be “business as usual” soon enough, and there’s no doubt that the projection mapping industry will continue to go from strength to strength. I hope you are all keeping well during this difficult period for us all.
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